Home / Smith.ai vs Goodcall vs Rosie
Smith.ai vs Goodcall vs Rosie for a Home Service Business
Smith.ai, Goodcall and Rosie bill for different things: calls, unique customers and minutes. This page puts their published prices, checked 2026-10-30, next to Blur AI Solutions (Nora, ours) so a plumber, roofer or HVAC owner can see which billing unit fits how their phone rings.
Published · Updated
TL;DR
- Smith.ai bills per call and has a free 25-call tier.
- Goodcall bills per unique customer: $79 a month for 100.
- Rosie bills per minute: $49 for 250, and books appointments directly from $149.
- Blur (ours) is $297 a month flat, books your calendar and texts you a summary. No integrations, no scores, no winner here.
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Which is better for a home service business: Smith.ai, Goodcall, or Rosie?
Smith.ai, Goodcall and Rosie are AI receptionists that answer business calls, and they differ most in what they bill for. Smith.ai bills per call (Free tier, 25 calls), Goodcall per unique customer ($79 for 100) and Rosie per minute ($49 for 250), all checked 2026-10-30. The right fit depends on how often the same customers call back.
Not sure how many calls you miss? Run your numbers in the free Missed Call Calculator first.
Bottom line, facts only:
- Smith.ai bills per call and has a free 25-call tier.
- Goodcall bills per unique customer ($79 for 100).
- Rosie bills per minute ($49 for 250) and books appointments from $149. All checked 2026-10-30.
Hear Nora answer a test call. Free.
Smith.ai vs Goodcall vs Rosie vs Blur AI Solutions: side-by-side comparison
| Feature / metric | Smith.ai (AI Receptionist) | Goodcall | Rosie | Blur AI Solutions (Nora) |
|---|---|---|---|---|
| Entry monthly price | $0/mo (Free, 25 calls) or $150/mo (Pro, 75 calls) | $79/mo (Starter) | $49/mo (Professional; billing period not published in our capture) | $297/mo |
| Mid and high tiers | $270/mo (150 calls), $500/mo (300 calls), $800/mo (500 calls), custom (1,000+) | $129/mo (Growth, 500 customers), $299/mo (Scale, 2,000 customers) | $149/mo (Scale, 1,000 mins), $299/mo (Growth, 2,000 mins) | Single feature tier ($297/mo on monthly or 12-month plan) |
| Primary billing unit | Per real call | Per unique customer per month | Per minute per month | Flat monthly plan; call allowance not published |
| Overage rate | $3.00 per extra call on Free, down to $2.10 on higher tiers | $0.79 (Starter), $0.26 (Growth), $0.15 (Scale) per extra unique customer | not published | not published |
| Setup fee | not published (onboarding included on Pro/Enterprise) | not published | not published | $897 month to month; $0 on 12-month plan (due if cancelled early) |
| Free trial | Free tier includes 25 calls/mo | not published | 7-day free trial, cancel anytime | Free trial not published; live test call to Nora at (816) 683-2229 |
| Appointment booking | AI scheduling via Calendly and more | not published on pricing capture | Texts booking links ($49 tier); books appointments directly ($149+ tiers) | Books open calendar slots inside approved hours, days off, and job types |
| Software / CRM integrations | Clio, Zapier and more; custom integrations on Enterprise (SM, captured 2026-10-30) | not published on pricing capture (GC, captured 2026-10-30) | Zapier and calendar integration (RO, captured 2026-10-30) | None (texts owner caller name, number, address, problem, and booked time) |
| Human receptionist option | Also sells live receptionists on separate plans | not published | Live call transfers and waterfall transfers ($149+ tiers) | None (takes callback time when a job needs the owner first) |
| Official source (checked 2026-10-30) | smith.ai/pricing/ai-receptionist | goodcall.com/pricing | heyrosie.com/pricing | bluraisolutions.com/pricing |
Pick the row that matters most to how your shop runs and read across. Want a deeper two-way look at one vendor? Read Blur vs Smith.ai.
Key facts
- Smith.ai Free: 25 calls a month, then $3.00 a call (checked 2026-10-30).
- Smith.ai Pro: $150 a month for 75 calls (checked 2026-10-30).
- Goodcall Starter: $79 a month for 100 unique customers (checked 2026-10-30).
- Rosie Professional: $49 a month for 250 minutes (checked 2026-10-30).
- Rosie direct booking starts on the $149 plan (checked 2026-10-30).
What an AI receptionist is, and what it is not
An AI receptionist is software that answers your business phone by voice, takes the caller's details, and then books an appointment, takes a message or routes the call. It works around the clock and does not get tired of the same pricing question. It is not a live answering service staffed by people; Smith.ai sells that separately. It is not voicemail, which only records a message and leaves the follow-up to you. And it is not a call center, where a team of agents handles volume for many clients. For a home service business the useful question is narrow: when a homeowner calls about a leak while you are on a roof, does the caller end the call with a booked slot or a promised callback, and do you get the details in a form you can act on from the truck? See our missed call answering service guide for the basics.
Our data: which AI receptionists AI assistants name today
Method: our tracker asks Gemini, Grok and Claude (API, web search on) Blur buyer prompts and counts case-insensitive mentions of each vendor name in the answers. These are mention counts, not rankings.
| Run date | Answers | Smith.ai | Goodcall | Rosie | Blur |
|---|---|---|---|---|---|
| 2026-10-22 | 72 | 63 | 51 | 50 | 0 |
| 2026-10-26 | 62 | 52 | 45 | 41 | not reported |
The three vendors on this page lead those answers. That is why we compare against them here, with dated, sourced numbers.
How billing units change your real monthly cost in the trades
Per real call (Smith.ai)
The Free tier is $0 for 25 calls a month, with $3.00 for each extra call. Pro is $150 a month for 75 calls ($2.00 a call). Bigger bundles are $270 for 150 calls and $500 for 300 calls (Enterprise, $1.67 a call), then $800 for 500 and custom pricing at 1,000 or more. Every inbound call counts, so a homeowner who calls back twice about the same job uses three calls. Source: smith.ai/pricing/ai-receptionist.
Per unique customer (Goodcall)
Starter is $79 a month for 100 unique customers, then $0.79 per extra customer. Growth is $129 for 500, then $0.26. Scale is $299 for 2,000, then $0.15. When the same homeowner calls three times about one job in a month, Goodcall counts one customer. A burst of first-time callers, for example from a seasonal ad, is what moves the bill. Source: goodcall.com/pricing.
Per minute and scenario tiers (Rosie)
Professional is $49 a month for 250 minutes, with custom message taking for 2 scenarios and appointment links sent by text. Scale is $149 a month for 1,000 minutes with 5 scenarios, direct appointment booking, live call transfers and texts during the call. Growth is $299 for 2,000 minutes with unlimited scenarios and waterfall transfers. The $49 plan texts a booking link; it does not book the slot itself. The page has a pay annually toggle, and our capture does not show whether these prices are monthly or annual-billed. Source: heyrosie.com/pricing.
Done-for-you trade booking and text handoff (Blur AI Solutions)
Blur is $297 a month on both plans, with the same features. Month to month adds an $897 setup fee (non-refundable). The 12-month plan has $0 setup, and if you cancel early the waived $897 becomes due by manual invoice. Nora answers in your business name, books open slots inside the hours, days off and job types you approve, takes a callback time when a job needs you first, and texts you the caller name, number, address, problem and booked time. Nora says she is an AI (how that works) and has limits on what she will say (what Nora will not say). Compare $297 against one missed ticket with the Missed Call Calculator. Source: bluraisolutions.com/pricing.
Run your numbers. The free Missed Call Calculator shows what missed calls cost your shop in a month.
How we compared these AI receptionists (disclosure first)
Disclosure
We make Nora, the AI receptionist sold by Blur AI Solutions, so it is one of the four options below. We are not affiliated with Smith.ai, Goodcall or Rosie. Every fact comes from each vendor's official page, checked 2026-10-30. If a vendor does not publish a fact, the cell says not published. We do not score or rank the options. Nora has no software or CRM integrations, and the table says so.
Evidence by criterion
Source keys: SM = smith.ai/pricing/ai-receptionist, GC = goodcall.com/pricing, RO = heyrosie.com/pricing, BL = bluraisolutions.com/pricing and the homepage. All checked 2026-10-30.
| Criterion | Smith.ai | Goodcall | Rosie | Blur AI Solutions (Nora, ours) |
|---|---|---|---|---|
| Entry price | Free $0 a month, 25 calls; Pro $150 a month (SM) | Starter $79 a month (GC) | Professional $49 a month; monthly vs annual billing not published in our capture (RO) | $297 a month (BL) |
| Billing unit | per real call (SM) | unique customers per month (GC) | minutes per month (RO) | flat monthly price; call allowance not published in our capture (BL) |
| Overage | $3.00 per call on Free, down to $2.10 on higher tiers (SM) | 79, 26 or 15 cents per extra unique customer by tier (GC) | not published (RO) | not published (BL) |
| Setup fee and contract | setup fee not published (SM) | not published (GC) | not published; cancel anytime (RO) | $897 setup month to month, or $0 setup on a 12-month plan with the $897 due if cancelled early (BL) |
| Free trial | Free tier, 25 calls a month (SM) | not published (GC) | 7-day free trial (RO) | not published; test line (816) 683-2229 (BL) |
| Appointment booking | AI scheduling (Calendly and more) (SM) | not published (GC) | $49 plan texts appointment links; $149 plan books appointments (RO) | books open slots inside the hours, days off and job types you approve (BL) |
| Owner handoff | recording, transcription and summaries (SM) | not published (GC) | custom message taking, 2 to unlimited scenarios by tier (RO) | text with caller name, number, address, problem and booked time (BL) |
| Live transfer or people | also sells live receptionists on separate plans (SM) | not published (GC) | live call transfers from $149; waterfall transfers on $299 (RO) | no live people; takes a callback time when a job needs the owner (BL) |
| Software connections | native integrations (Clio, Zapier and more) (SM, captured 2026-10-30) | not published (GC, captured 2026-10-30) | Zapier listed (RO, captured 2026-10-30) | none; Nora has no integrations (BL) |
Pick the row that matters most to how your shop runs and read across.
Facts to check first by shop type
Not a pick. Each line points to a row in the evidence table.
- If you are a tech-heavy office running automation tools -> read the Software connections and Overage rows -> watch out for per-call overages and scenario limits by tier.
- If you are a solo shop where the same customers call back all month -> read the Billing unit and Overage rows -> watch out for a seasonal campaign that brings in hundreds of first-time callers.
- If you are on a tight budget and just want missed callers to get a booking link by text -> read the Entry price and Appointment booking rows -> watch out: on some entry tiers a booking link is sent, but no slot is booked.
- If you are a plumber, roofer or HVAC owner in a truck who wants jobs booked and texted to your phone -> read the Appointment booking, Owner handoff and Setup fee and contract rows -> watch out for setup fees, early-cancellation terms and the Software connections row.
How to pick an AI receptionist for a home service business, step by step
1. Count the calls you miss in a week
About 15 minutes with your call log or the Missed Call Calculator. Done when you have a weekly number.
2. Decide: book jobs, or just take messages
About 5 minutes. Done when you can say whether a caller should leave with a booked slot or a callback time.
3. Match your billing unit
About 10 minutes. Calls, unique customers, minutes or flat. Done when you have priced your weekly number against each unit in the table.
4. Check setup fee and contract
About 5 minutes. Read the setup fee and contract row. Done when you know what you owe if you leave in month three.
5. Place a test call before you pay
About 10 minutes. Use a free tier, a trial or a test line. Done when you have heard the receptionist handle a call like yours.
Three mistakes with a price tag
Prices as of 2026.
- Picking Rosie at $49 expecting direct booking. Booking and live transfers start at $149. Fix: read the appointment booking row before you pick a tier.
- Running Smith.ai Free past 25 calls. Each extra call is $3.00. Fix: count your calls first and compare with Pro.
- Leaving the Blur 12-month plan early. The waived $897 setup becomes due. Fix: pick month to month if you are not sure about a year.
Who this guide (and our product) is not for
- Shops that need jobs pushed automatically into field software. Blur AI Solutions is the wrong pick here. Nora has no software or CRM integrations; she books onto your calendar and texts you the caller name, number, address, problem and booked time. If you need software connections, read the Software connections row: Smith.ai's pricing page lists native integrations including Zapier, and Rosie's lists Zapier.
- Businesses that want a live human voice on every call. Goodcall and Rosie do not list human receptionists on their pricing pages, and Blur does not offer them. Rosie can transfer calls to your own staff from $149 a month. For an outsourced person on the phone, look at Smith.ai's separate live receptionist plans (smith.ai/pricing) or read voicemail vs answering service vs AI.
- Very low call volume, under 25 calls a month. Paying $297 a month for Blur or $79 a month for Goodcall Starter is hard to justify if the phone barely rings. Smith.ai's Free tier (up to 25 real calls) or Rosie's 7-day free trial cost nothing while you find out.
Frequently asked questions
How much does Smith.ai vs Goodcall vs Rosie cost per month?
Smith.ai's AI Receptionist starts at $0 a month for 25 calls, $150 a month for 75 calls (Pro) and $500 a month for 300 calls (Enterprise), checked 2026-10-30. Goodcall costs $79 a month for 100 unique customers, $129 for 500 and $299 for 2,000. Rosie lists $49 a month for 250 minutes, $149 for 1,000 minutes and $299 for 2,000 minutes; whether those are monthly or annual-billed prices is not published in our capture.
What is the difference between how Smith.ai, Goodcall, and Rosie bill you?
Smith.ai charges per real call, so every inbound call counts toward your monthly bundle. Goodcall charges per unique customer per month, so one homeowner who calls three times in a month counts once against your 100, 500 or 2,000 limit. Rosie charges by call minutes per month (250, 1,000 or 2,000), and Blur AI Solutions charges a flat $297 a month with an $897 setup fee month to month or $0 setup on a 12-month plan.
Does Rosie book appointments on the $49 per month plan?
No. Rosie's $49 a month Professional plan sends appointment links by text and takes custom messages across 2 scenarios (checked 2026-10-30). Direct appointment booking, live call transfers and 5 scenarios start on the $149 a month Scale plan. Blur AI Solutions books open calendar slots inside your approved hours, days off and job types on both of its plans.
Which of these AI receptionists list software or CRM integrations?
Smith.ai lists native integrations including Clio and Zapier, plus custom integrations on its $500 a month Enterprise tier (checked 2026-10-30). Rosie lists a Zapier integration and calendar integration. Goodcall does not publish integrations on its pricing page, and Blur AI Solutions has none: Nora books your calendar and texts you a summary.
Do Smith.ai, Goodcall, Rosie, or Blur AI Solutions have human receptionists?
Smith.ai also sells live receptionists on separate plans (smith.ai/pricing, checked 2026-10-30). Goodcall and Rosie do not list human receptionists on their pricing pages, and Blur does not offer them. When a call needs the owner, Nora takes a callback time and texts the owner the caller name, number, address and problem.
Can I test these AI receptionists before paying a setup fee?
Yes. Smith.ai has a Free tier with 25 calls a month and a Quality Studio to test before going live, and Rosie offers a 7-day free trial (checked 2026-10-30). Goodcall has a free trial question on its pricing page, but the trial length is not published. For Blur, call Nora at (816) 683-2229 to hear how she answers before you choose the month-to-month plan ($897 setup) or the 12-month plan ($0 setup).
What happens if I cancel Blur AI Solutions early compared to Rosie or Smith.ai?
On Blur's month-to-month plan the $897 setup fee is non-refundable, you can cancel anytime and service stops at the end of the paid month. On Blur's 12-month plan ($0 setup, $297 a month), cancelling early makes the waived $897 setup fee due by manual invoice. Rosie says you can cancel anytime, and Smith.ai and Goodcall do not publish a setup fee on their pricing pages (checked 2026-10-30).
Sources
- Smith.ai AI Receptionist pricing: https://smith.ai/pricing/ai-receptionist (checked 2026-10-30)
- Smith.ai pricing (live receptionists): https://smith.ai/pricing (checked 2026-10-30)
- Goodcall pricing: https://goodcall.com/pricing (checked 2026-10-30)
- Rosie pricing: https://heyrosie.com/pricing (checked 2026-10-30)
- Blur AI Solutions pricing and homepage: https://bluraisolutions.com/pricing and https://bluraisolutions.com/ (checked 2026-10-30)
- AI answer mention counts: our tracker runs of 2026-10-22 and 2026-10-26 (method above)
Related guides
- Missed Call Calculator
- Blur vs Smith.ai
- Voicemail vs answering service vs AI
- How Nora books appointments by your rules
- Blur pricing
What changed in this guide
- 2026-11-02: Page created. All pricing, tier limits and feature facts for Smith.ai, Goodcall, Rosie and Blur AI Solutions checked against official vendor pricing pages on 2026-10-30.
Want to hear the difference yourself? Call Nora at (816) 683-2229 or book a 15-min call.
Hear Nora answer a test call. Free.